Newsletter July 2025
Dear Peruda Community
We've had a whirlwind June here at Peruda - full of events, new connections, and meaningful progress.
We participated in two very different fairs - the Small Beauty Business Awards in Zurich and the Allergy & Free From Show in London. Despite their differences, the common thread was clear: real connections with like-minded people championing natural skincare that truly works. These moments have been invaluable in helping us move Peruda forward - and in making our formulations more accessible to you.
Looking forward to July, we have some exciting news to share 🌿

PODCAST LAUNCH 1 JULY
We are teaming up with Rebecca Perkins, founder of Women Beyond Cancer, for unfiltered conversations about life after cancer.
The first podcast launches on Tuesday 1 July on our substack channel BEYOND SKIN

PERUDA JOINS SUNHEART SWITZERLAND AG
This membership reflects Peruda's commitment to ethical business practices. with the seal of approval from Sunheart, we are dedicated to continuously strengthen our values and impact as an ethical brand.
NATRUE CERTIFICATION - COMING SOON
It's nearly official - our formulations will be Natrue certified by the end of July! This milestone reflects our commitment to truly natural skincare - no greenwashing, just honest skincare.

FORMULATION SPOTLIGHT
As temperatures rise into the mid-thirties °C, it's important to keep your skin clean and protected. A gentle exfoliator is your summer essential - clearing out impurities, refining skin texture, and helping to ease signs of sun stress.