So... what did 2025 sound like?
As the year comes to a close, we lifted our heads above the parapet and asked a simple question: If someone went looking for Peruda in 2025, what would they have heard?
You would have probably heard that Peruda is a Swiss skincare brand working with Amazonian botanicals, with a strong focus purity and potency, and that we are passionate about sourcing with respect and hold ourselves to the highest standards with NATRUE.
Read our True Story on natrue.org
You would have likely heard that we care a lot about natural, waterless formulations for sensitive and compromised skin, and that we we openly talk about life beyond cancer, and the link between skin health and mental health. You might even have come across our podcast Slightly Radiated: Fully Human, and may have noticed our name circulating a bit broader across Europe.
Listen to the podcast on Spotify
All of that adds up to a year where Peruda became a little more visible and a little more present.
And with that wider reach we've also stepped into bigger shoes. Thanks to new distribution pathways beyond Switzerland and larger production volumes, our cost structure has also shifted. As of today, the day this newsletter goes out, a new pricing structure takes effect.
This change reflects economies of scale and we decided to pass these savings onto you. To those who believed in Peruda early on and supported us as we built this step by step: this is for you. Thank you! 💚 💚
We'll be taking a short year-end break from 22 December and will be back again on 5 January. Orders can still be placed during this time and will be processed once we return.
Thank you for being part of Peruda in 2025. We're looking forward to what comes next. Wishing you a peaceful transition into 2026.
With love,
Monica & the Peruda team 💛
