Dear Peruda Community
How time flies! October has been a month of beautiful momentum. We've been expanding Peruda's mission and touching more hearts and minds. From cancer care to conscious branding and female founder co-creation, every encounter has deepened our impact on skin health and recovery.
Highlights from October 🌿
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Peruda proudly participated in the Breast Cancer Treatment Day at the University Hospital Geneva (HUG). Saskia and Cécile, two highly skilled practitioners, organised and provided wonderful treatments to the breast cancer patients and handed out goodie bags to everyone. We contributed the Peruda Lip Balm, as we know that sore, dry and cracked lips are just one of the painful side effects from cancer therapies.
If you are located in the French part of Switzerland, you can book yourself a massage therapy or foot treatment directly at cecilelab.ch and saskiavanhal.com.
Our gift to you. The Peruda Lip Balm is now available for CHF 19. As the air turns colder, this natural and nourishing lip balm delivers deep hydration and protection - keeping your lips soft, smooth, and beautifully cared for all winter long. Once you've tried it, you won't want anything else.
Moisture Synergy | Lip Balm with Cupuaçu and Murumuru Butter | CHF 19
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Ever thought about a brand through the six senses? Together with brand expert Birgit Rieder of Sojourn, we explored how brands live through all our senses - scent, touch, taste, sight, sound, and intuition. You may remember the battle of the tastes between Coca Cola and Pepsi, the unmistakable "DaaDam" of Netflix, or the distinct scent of Nivea products - conjuring up memories and associations that go beyond the product.
The senses applied to Peruda was very insightful: the Peruda sound is a deep Gong often associated with a temple or meditation. The Peruda scent reminds of fresh nature. The Peruda touch feels nourishing and silky.
If you are building a brand and want to find out more, get in touch with Birgit at sojourn-xo.com
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Skincare after cancer treatment calls for gentleness and intelligent care. In our latest article, we explore how Amazonian botanicals support sensitive skin recovery through their natural regenerative properties.
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We also found the time to contribute to a topic very close to our heart: supporting female founders gain Access to Finance. Initiated by Impact Hub Switzerland and the Swiss Federal Office for Gender Equality, we participated in a workshop to draw out the challenges in the eco system that make it harder for women to receive investment.
A second workshop in November will co-create solution options to make Access to Finance easier for women founders. This is a powerful step in enabling impact-driven founders like us to scale sustainable health innovation.
If you are a female founder or are part of the start up eco system in Switzerland, join this initiative and take the survey (click here).
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My yoga teacher once poignantly said - we are human beings, not only human doings.
As we enter November, and nature prepares for its winter nap, it also invites us to slow down and reflect - a moment to pause, find stillness, and ground ourselves. It's a time to regenerate, to nourish what truly matters, and to care deeply - for ourselves, our communities, and our planet.
With love and care 💚
Think someone else would resonate? Forward this, share it, and let them join the movement for skin recovery. 🌟
